Privacy Policy

Last updated: 12 November 2026

Mercedes Trader is responsible for the personal information described in this policy.

Information Collection and Use

We may collect personal information including your name, email address, phone number, and any details or photographs you provide about your Mercedes-Benz when submitting a valuation request or enquiry.

This information is used to:

• Provide you with a vehicle valuation
• Respond to your questions and enquiries
• Contact you via email, telephone or WhatsApp regarding your valuation
• Discuss the potential sale or listing of your vehicle
• Improve our services and user experience

Please only provide information you are entitled to share.

Our Lawful Bases for Using Your Information

We use your personal information where necessary to take steps at your request before entering into a contract, such as responding to a valuation or sale enquiry.

We may also use information for our legitimate interests in managing enquiries, maintaining website security and improving our services, where those interests do not override your rights.

Where we rely on your consent, including for marketing where required, you can withdraw it at any time. We may also retain or use information where necessary to comply with legal obligations.

Communication (Email & WhatsApp)

We may contact you using the email address or phone number you provide, including via WhatsApp, to:

• Deliver your vehicle valuation
• Request further information about your vehicle
• Provide updates or follow-ups regarding your enquiry
• Discuss next steps relating to your vehicle’s sale or listing

Submitting an enquiry does not automatically sign you up to unrelated marketing messages. Where required, we will ask for your consent before sending marketing communications.

You can ask us to stop contacting you about your enquiry, or opt out of marketing, by contacting us or replying to our messages.

Log Data

When you visit our website, we may collect technical information such as your IP address, browser type, device information, pages visited, and the date and time of your visit.

We use this information to operate, protect and troubleshoot our website. Any use for analytics depends on the tools enabled and your cookie choices.

Cookies

Our website may use cookies and similar technologies to support essential functions and, where enabled, help us understand how visitors use the website.

Where consent is required for optional cookies, we will request it before using them. You can manage your choices through cookie settings.

Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Services

We may share relevant personal information with service providers that help us operate our business, including website hosting, enquiry management, email and messaging providers.

When you communicate with us through WhatsApp, your information is also handled in accordance with WhatsApp’s privacy policy.

Where personal information is transferred outside the UK, we will ensure that appropriate safeguards or another permitted transfer arrangement applies.

Data Retention

We keep your personal information only for as long as necessary to handle your enquiry, provide our services and meet any legal obligations.

When deciding how long to retain information, we consider whether your enquiry remains active, whether a transaction has taken place, and whether records are needed for accounting, legal claims or resolving complaints.

Information that is no longer needed will be securely deleted or anonymised.

Your Rights

Depending on the circumstances, you have the right to:

• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request deletion of your information
• Request restrictions on how we use your information
• Object to certain uses of your information, including direct marketing
• Request transfer of your information where the right to data portability applies
• Withdraw consent where we rely on it

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

To exercise your rights, please contact us using the details below.

You also have the right to complain to the UK’s data protection regulator through the Information Commissioner’s Office.

Children’s Privacy

Our services are intended for adults and are not directed at children. If you believe a child has provided us with personal information, please contact us so we can investigate and take appropriate action.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the date above will be updated.

Contact Us

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

Mercedes Trader
contact@mercedestrader.co.uk